Product Type: Cigarettes

Country: United States

Price: $4.75

Description: This pack caught my attention for two main reasons: The discounted price on top of the front pack and the use of its plastic wrap as a camera filter. In countries where cigarette advertisements have been widely banned like in the U.S., cigarette companies have been maximizing the use of packaging as their last resort to promote their products with up to date marketing strategies. The depiction of discounted price is in line with cigarette prices that continue to rise. While the use of colored plastic wrap as a camera filter somehow introduces additional benefit for those who like to take pictures with their smartphone.

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