The map of Africa portrays that the smoker is African. However, the name Virginia blend entices the smoker that s/he is from Virginia State (US), probably an African American, which is considered to be cool in Malawi! The manufacturer is so crafty to choose Virginia to lure young smokers. The backside shows that smoking this brand is associated with world-class footballers and may improve one's physical activity, which is contrary to health. This company also sponsors the number 1 football team in the country.

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