Project and Country Background

Indonesia has a population of 260.5 million people; 64.9 percent of the adult male population and 2.1 percent of the adult female population smoke cigarettes, 23 percent of the male youth population and 2.4 percent of the female youth population smoke tobacco products.1 An estimated 227,477 people in Indonesia die each year from diseases caused by smoking.2

TPackSS worked with in-country collaborators to purchase cigarettes and kreteks from three major cities: Jakarta, Surabaya and Semarang. Within each city, packs were collected from a sample of 12 economically and socially diverse neighborhoods. Data collectors purchased one of every unique cigarette and kretek pack available from vendors selected in each neighborhood. From November 12 to November 23, 2013, data collectors purchased 215 unique cigarette and kretek packs. Then from November 15 to November 27, 2015, data collectors purchased 253 unique cigarette and kretek packs.

The tobacco packaging and labeling requirements in effect at the time of data collection were used to assess each tobacco pack’s compliance with the requirements.  

Suggested Citation for Information on this Page: Tobacco Pack Surveillance System (TPackSS). Indonesia: Project and Country Background. Baltimore, MD: Johns Hopkins Bloomberg School of Public Health. [Insert Last Updated Date].

Just like other consumer products, tobacco packaging should be regulated so the consumer knows what they are going to buy, use, and the effects and risks of it.
Dr. Kartono Mohamed
TCSC Director

Browse packs from Indonesia

Packaging and Labeling Requirements Summary

Data collection dates Type of warning Warning label size and layout Number of warnings to be displayed Rotation Rules for misleading descriptors Other requirements

Nov. 12 to Nov. 23, 2013

[215 unique packs collected]


Warnings must be “easily seen and read” and appear on the “wide side of the package”





Nov. 15 to Nov. 27, 2015

[253 unique packs collected]

Picture and Text

40% of front, 40% of back


All labels displayed concurrently and are intended to be changed every 2 years

Some restrictions

Tax stamp may not be placed where it may conceal health warnings

Tobacco packaging and labeling in Indonesia is regulated under Government Regulation PP No. 19 of 2003 PP No. 81 of 1999. Regulation of the Health Minister of the Republic of Indonesia No. 28 of 2013 Concerning Health Warnings and Health Information on Tobacco Product Packaging contains the implementing details for pictorial health warnings.3

  1. WHO report on the global tobacco epidemic, Country profile Indonesia. (2017). Retrieved October 25, 2018

  2. Global Burden of Disease Study 2017 (GBD 2017) Results by Location, Cause, and Risk Factor. Retrieved November 29, 2018

  3. Tobacco Control Laws Country Details for Indonesia: Packaging and Labeling. (2015). Retrieved April 21, 2016